6/29/2023 0 Comments Adidas 4d futurecraft![]() ![]() In the short term, Adidas plans to scale up its bandwidth to produce Futurecraft 4D sneakers at higher volumes. In a highly diversified market, shorter product lifecycles allow Adidas to maintain lower inventory levels, rapidly iterate, and effectively stay ahead of consumer trends. Product introduction cycles can further be shortened to 2 months as capabilities continue to develop. Compared to the 15-18 months it takes from ideation to store sales in normal factory production of sneakers, it took just 11 months for the Futurecraft 4D release earlier this year. Pathways to Just Digital Future Watch this tech inequality series featuring scholars, practitioners, & activistsĪdditive manufacturing also shortens up the production development cycle of Adidas products. Bringing production closer to point of use means that Adidas can cut down delivery times and shipping costs for its consumers. On the distribution side, additive manufacturing allows for a more localized approach to delivery – Adidas currently manufactures most of its shoes in Asia, whereas its Futurecraft 4D line can be produced closer to point of use due to the comparatively lower fixed costs of production for 3D-printing. In manufacturing, reduced costs come from eliminating expensive steel-molds used in traditional sneaker production. Close-up of Futurecraft 4D midsoleįor Adidas, a shift towards additive manufacturing translates to reduced production costs throughout the supply chain. The sneakers are currently priced at $300, placing the shoes as a more premium product among Adidas offerings. ![]() The Futurecraft midsole is a lattice structure created from liquid resins hardened by “digital light synthesis” technology. Last year, Adidas announced the introduction of its Futurecraft 4D shoe – a sneaker that uses a midsole formed with 3D-printed material. In footwear, Adidas is one such organization at the forefront of this evolution. Rapid advances in research and development have moved forward the technology, and as additive manufacturing methods become cheaper and faster, 3D-printed parts are becoming more ingrained in retail and consumer goods. Three hundred pairs of Futurecraft 4D will be released in April 2017 for friends and family, followed by more than 5000 pairs for retail in Fall/Winter 2017, and further scaling in the coming seasons.Until recent years, the concept of additive manufacturing has largely been associated with prototyping and low-volume production. Carbon’s unique programmable resin platform offers unparalleled performance with respect to material durability and elastomeric responsiveness. Unlike any traditional manufacturing technology, Digital Light Synthesis allows adidas to precisely address the needs of each athlete in regards to movement, cushioning, stability, and comfort with one single component. With an ambition to create the ultimate running shoe for all, adidas analysed its library of running data to shape functional zones into a midsole design crafted through Digital Light Synthesis. Futurecraft 4D is adidas’s first application of the Digital Light Synthesis, and represents the brand’s step into athlete-data driven design and manufacturing. With the new technology, adidas now operates on a completely different manufacturing scale and sport performance quality, officially departing from 3D printing, bringing additive manufacturing in the sport industry into a new dimension.ĭigital Light Synthesis is a breakthrough process pioneered by Carbon that uses digital light projection, oxygen-permeable optics, and programmable liquid resins to generate high-performance, durable polymeric products. Futurecraft 4D’s midsole is born out of 17 years of running data, and brought to functional reality through a pioneering digital footwear component creation process that eliminated the necessity of traditional prototyping or moulding. Futurecraft 4D is a fruition of adidas Futurecraft- the brand’s journey to define the future of craftsmanship through exploring new technology, design, and collaboration in order to provide the best for each athlete. Herzogenaurach, April 7th, 2017 – Through adidas’s obsession with helping athletes make a difference in their game, today, the brand unveils Futurecraft 4D, the world’s first high performance footwear featuring midsoles crafted with light and oxygen using Digital Light Synthesis, a technology pioneered by Carbon. ![]()
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